Projects at the intersection of branding, architecture and industrial design



UM


Universal McCann (UM), a large NYC based advertising agency, became the new tenants of this Financial District area workspace. The floorplan was open with minimal differentiation across major functional areas. I worked to define key locations with structural and graphic elements. The design concept was centered around a slatted wooden partition at the entry landing area. The three-sided partition grounded the reception area and provided a point of entry for employees and guests. Across the surface of the slats, the UM badge logo was applied to give a subtle but crucial nod to the office brand. Along with the partition, wall graphics and painted columns were placed throughout the space to reinforce the company branding.

Company: Knotel
Interior Designer: Emily Hastings
Completion: Jan 2019




Oracle 


Color is the focal point of Oracle’s new NYC space. The two floor office houses a collection of young and diverse tech employees who specifically requested a fun work space. The color palette was applied across wall surfaces, glazing, furniture and acoustic treatments. In the recreational space, I worked with NYC based artist Jason Naylor to develop custom murals. In the conference rooms, I worked closely with UpRise Art to build an artwork package that coordinated with the branding and interior finishes. The immersive color plan created a new culture for Oracle NYC and the employees in the space.


Company: Knotel
Interior Designer: Emily Hastings
Completion: June 2019




IBM 


The balance between public and private was the focal point of IBM’s NYC space. In the large public work area, an open staircase runs between each floor. I designed a hanging chain curtain system which provided volume around the central structure. To balance the large neutral open space, I worked with the project interior designer to design “quiet car” rooms for a more focused experience. A unique monochrome color palette was applied to the walls, seating and floor surfaces in each room. The private rooms were well received and became a needed reprieve from the larger social spaces.

Company: Knotel
Interior Designer: Monica Rivas 
Completion: May 2019




Rutgers APC


Rutgers University broke ground on the Athletic Performance Center in the fall of 2016. The new building is meant to expand the athletic facilities of the Rutgers Basketball, Gymnastics and Wrestling teams. The building is composed of large practice spaces and treatment facilities that allowed the teams to expand their repertoire. I worked closely with the project architects and interior designers to develop an environmental graphic plan that included branded wall murals, donor signage and team identification.

Company: Russell Graphic Design
Architect/Interiors: Perkins Eastman 
Completion: September 2019