New Victory Theater

The New Victory theater relaunched its Broadway space with a refreshed identity and major interior renovation. The theater blended large performance areas with smaller zones for visiting groups. I designed a series of angular wayfinding signs to help patrons navigate the new space. The signage system consisted of interchangeable wall mounted and hanging elements. I sketched early signage prototypes, developed models and created all construction documentation for external vendors..

Company: Pentagram
Director: Paula Scher
Designers: Luther Young, Rory Simms, Courtney Gooch & Sarah McKeen 
Completion: August 2019

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