The New Victory theater relaunched its Broadway space with a refreshed identity and major interior renovation. The theater blended large performance areas with smaller zones for visiting groups. I designed a series of angular wayfinding signs to help patrons navigate the new space. The signage system consisted of interchangeable wall mounted and hanging elements. I sketched early signage prototypes, developed models and created all construction documentation for external vendors..
Director: Paula Scher
Designers: Luther Young, Rory Simms, Courtney Gooch & Sarah McKeen
Completion: August 2019