Sally.
Sally Beauty reimagined their store design with a fresh new interior design system that used birch wood fixutes and pastel color signage to support the legendary Sally red. I worked closely with the interior design team to develop a signage system that enhanced store categories while showcasing key products. The system was applied to shelving, freestanding gondolas, feature product niches and in-store marketing.
Company: Arcadis
Completion: Summer 2025
